WhatsApp is finally bringing businesses onto its giant network! For many years a lot of businesses have wanted to be part of the platform, but it hasn’t happened. The needs of business and normal people are different because the additional information / features that the businesses need. Specifically – analytics, infrastructure for sending messages to large numbers of customers at once, automated messages.#WhatsApp Bringing in Business Accounts & Scrapping $1 Fee For Regular Customers Click To Tweet
Wil 10 million business accounts WeChat is the main business chat app out there and its business accounts include McDonalds, Asian healthcare store Watson’s, media organisations and the Chinese Communist Party.
Many businesses have also tried setting up shop on WhatsApp in a more basic form. It’s common in Hong Kong, for instance, to book a table at a restaurant by simply texting it on WhatsApp. You can text the BBC on WhatsApp if you have a news tip. You can WhatsApp diamond experts at one forward-thinking diamond seller in London if you’re in the market for an engagement ring.
Yet none of these interactions are any different from how regular people communicate on WhatsApp, and businesses want more: analytics, infrastructure for sending messages to large numbers of customers at once, automated messages or “bots” which are fast becoming a tool for businesses on other messaging apps like Facebook Messenger, Kik, Telegram and in particular WeChat.
And this is the reason why the $1 fee that WhatsApp was charging its regular customers will be scrapped now.
Facebook-owned messaging service WhatsApp announced that it’s ditching its$1 annual subscription fee earlier today, and instead will monetize by selling itself as a service for companies to communicate with their customers.
So the businesses will be subsidizing the cost for the regular customers. Now, that is a good thing!