We all love Netflix! Its ability to deliver the movies, the shows and content as well as the content it makes itself. Unbeknownst to most folks, Netflix has been growing and growing to be a HUGE source of content. In fact, now it seems it may be larger than the some Cable Network channels.#Netflix is HUGE, probably larger than the Cable networks! Click To Tweet
If you didn’t know, Netflix is kind of huge. So huge, in fact, that some new analysis suggests that if Netflix was a Nielsen-rated TV network, the service would, sometime within a year, attain a larger 24-hour audience than ABC, CBS, NBC or Fox. That’s something Nielsen itself should probably be tracking, but as we’ve noted previously, Nielsen has painfully lagged on actually tracking the cord cutting revolution, for fear of upsetting cable and broadcast executives with their heads planted squarely in the sand.
The analysts at FBR Capital Markets note that Netflix served 10 billion hours of internet video content in the first quarter of the year, roughly two hours per subscriber per day. By dividing this two-hour figure by 24 hours, then multiplying it by the number of U.S. Netflix subscribers as a percentage of households, the analysts estimate Netflix would see a Q1 ratings score of 2.6, on par with both ABC and NBC. The difference, of course, is that Netflix is growing quickly while traditional cable broadcasters are losing market share, especially on the kids programming front. (Source: Years Of Pretending Netflix Cord Cutting Wasn’t Real Is Biting The Cable Industry In The Ass | Techdirt)
The most interesting aspect of this whole thing is that while Netflix is growing, the cable networks are losing their size and market share! And, that itself makes for an interesting future opportunities!
(Featured Image source: Cnet)