In what will go down as one of the most audacious ad campaigns in a long time, the brash John Legere – President and CEO of T-Mobile has taken Verizon head on! He is asking Verizon customers to switch to T-Mobile. And the company is willing to pay off the “Early Termination Fees” upto $650 and even the outstanding device payments, if the phone is traded for a new one from T-Mobile’s Simple Choice Plan.
Now that is indeed audacious! Isn’t it?
Says the T-Mobile news release:
“Last week, I said we would hit right back at Verizon — I meant it,” said John Legere, president and CEO of T-Mobile. “T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.”
With the Never Settle Trial, Verizon customers port their number to a new T-Mobile smartphone and hold on to their old Verizon phone, just in case. After the trial, if they love the service and want to join the millions switching to the Un-carrier, T-Mobile will pay off any of Verizon’s Early Termination Fees (ETFs) up to $650 or outstanding device payments when they trade in their phone and get a new one with T-Mobile’s wildly popular Simple Choice plan. If it doesn’t work out, the customer just hands in their T-Mobile phone within 14 days, and the Un-carrier will refund any trial costs from using T-Mobile … and any service costs for starting back up with Verizon, like activation or other related fees Verizon regularly charges. The Never Settle Trial starts on May 13, and Verizon customers can sign up through May 31.
The new video campaign takes Verizon’s #NeverSettle campaign and turns it around on its head by going for #NeverSettleforVerizon!T-Mobile's Audacious #NeverSettleforVerizon Campaign with $650+ payoffs Click To Tweet